SAVE THE DUCK
PROJECT SUMMARY
Developing a commercial strategy to introduce Save The Duck to Chicago, capturing the hearts of Gen Z with sustainable fashion.
THE ASK
Despite being a pioneer in animal-free and sustainable outerwear, Save The Duck faces the challenge of breaking into new market segments and expanding its commercial footprint globally. How can we refine its commercial strategy to resonate with evolving consumer demands, maintain its sustainability values, and outperform competitors in the premium outerwear market?
Video edited on Abobe After Effects by Me